TY  - BOOK
AU  - Kotler,Philip
AU  - Turner,Ronald E.
TI  - Marketing management: analysis, planning, implementation and control 
SN  - 0135562678 (pbk)
U1  - 658.802 20
PY  - 1989///
CY  - Scarborough, Ont.
PB  - Prentice-Hall Canada
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -