TY  - BOOK
AU  - Piercy,Nigel
TI  - Market-led strategic change: making marketing happen in your organization 
T2  - The Marketing series
SN  - 0750606703 (pbk.)
U1  - 658.8 20
PY  - 1992///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - "First published by HarperCollins Publishing Ltd, 1991"--T.p. verso; Includes bibliographical references and index
ER  -