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Advertising, promotion & supplemental aspects of integrated marketing communications / by Terence A. Shimp.

by Shimp, Terence A.

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Mason, Ohio : Thomson South-Western, c2003Availability: Items available for loan: 1 Call number: 658.8 SHI-A 2003 6662.
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Life's a pitch : then you buy / by Don Peppers.

by Peppers, Don.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New York : Currency Doubleday, 1995Availability: Items available for loan: 1 Call number: 658.85 PEP-L 1995 7128.
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