Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
Namal Library Management | 650.072 SAU-R 2018 11297 (Browse shelf (Opens below)) | 1 | Available | 0011297 | ||
![]() |
Namal Library Management | 650.072 SAU-R 2018 11513 (Browse shelf (Opens below)) | 2 | Available | 0011513 |
Includes bibliographical references (p. 561-572) and index.
The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
There are no comments on this title.