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Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Upper Saddle River, N.J. : Prentice Hall, c2003Availability: Items available for loan: 1 Call number: 659.1 WEL-A 2003 5307.

Advertising : principles & practice / by William Wells, Sandra Moriarty, John Burnett.

by Wells, William, 1926- | Burnett, John, 1944- | Moriarty, Sandra E. (Sandra Ernst).

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Availability: Items available for loan: 1 Call number: 659.1 WEL-A 2006 5555.

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