Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Material type: TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996Edition: 5th edDescription: xvi, 715 p. : ill., maps ; 24 cmISBN: 0256136890 (pbk)Subject(s): Marketing -- Case studiesDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Namal Library Management | 658.8 CRA-S 1996 6252 (Browse shelf (Opens below)) | Available | 0006252 |
Total holds: 0
Includes bibliographical references and index.
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