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MKTG : by Charles W. Lamb, Joseph F. Hair, Carl McDaniel & Dheeraj Sharma a south-asian perspective /

by Lamb, Charles W | Hair, Joseph F | McDaniel, Carl | Sharma, Dheeraj.

Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi : Cengage, 2012Availability: Items available for loan: 1 Call number: 658 LAM-M 2012 4029.

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Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.

by Cravens, David W | Lamb, Charles W | Crittenden, Victoria Lynn.

Series: The Irwin series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : Irwin, c1996Availability: Items available for loan: 1 Call number: 658.8 CRA-S 1996 6252.
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