The successful entrepreneur's guidebook : where you are now, where you want to be, how to get there / by Colin Barrow; Robert Brown; Liz Clarke

By: Barrow, ColinContributor(s): Brown, Robert | Clarke, LizMaterial type: TextTextPublication details: Delhi P: Kogan page india , 2006cEdition: 2nd edDescription: x, 338 pages : illustrations ; 24 cmISBN: 9780719449261 (pbk)Subject(s): Entrepreneurship | businessDDC classification: 658.421
Contents:
Part 1: Where are we now? -- Phases of organizational growth -- 1. Your mission -- Mission statements -- Prime objectives -- 2. Opportunities and threats -- your marketing environment -- 3. Strengths and weaknesses -- Products and services -- Pricing and distribution -- Advertising and promotion -- Sales and sales management -- 4. The financial position -- Business objectives -- Ratios -- the tools of analysis -- Measures of growth -- Measures of profitability -- Credit control -- Sources of financial information -- 5. How to diagnose your organization -- Organization 'fit' with the environment -- Your organizational phase of growth -- Benchmarking against best practice -- Characteristics of effective organizations -- 6. Assessing people, structure and systems -- Assessing people capability -- Assessing structure capability -- Assessing systems capability. Part 2: Where are we going? -- 7. Marketing options -- Critical success factors (CSFs) -- 8. Marketing strategy: focus and priorities -- Improved productivity -- Increasing margins -- Increasing volume -- 9. Choosing between alternatives -- Analysis of strategic options -- 10. Financing growth -- Internal sources of funds -- Debt and equity -- Other ways to fund growth -- 11. Acquisitions, mergers, joint ventures and divestments -- Going on the acquisition trail -- Licensing -- 12. Visionary leadership -- Developing a vision. Part 3: How will we get there? -- Revise the company mission statement -- Set specific objectives and goals -- 13. The marketing plan -- Marketing strategies for growth -- 'The five Ps' -- Key company competences -- Sales forecast and control -- 14. The people plan -- Where people fit into the business plan -- Your people objectives -- Key elements of the people plan -- 15. Managing change -- Change hurts -- The predictable process of change -- Identifying and managing resistance -- Diagnosing readiness for change -- 16. The financial plan -- Planning assumptions -- The cash flow forecast -- The profit-and-loss account -- The balance sheet -- Sensitivity analysis -- Summary of performance ratios -- Financing requirements -- 17. Writing and presenting your business plan -- Packaging -- Layout and content -- Writing and editing -- Who to send the business plan to -- The oral presentation -- What financiers look for in a business plan -- 18. Exit routes -- Types of sale -- Who can help -- Confidentiality -- Due diligence -- Valuing the business -- Afterwards -- Professional advice.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.421 BAR-T 2006 11728 (Browse shelf (Opens below)) 1 Available 0011728
Total holds: 0

Originally published under the title: The business enterprise handbook. Rev. ed. 2004.

Part 1: Where are we now? --
Phases of organizational growth --
1. Your mission --
Mission statements --
Prime objectives --
2. Opportunities and threats --
your marketing environment --
3. Strengths and weaknesses --
Products and services --
Pricing and distribution --
Advertising and promotion --
Sales and sales management --
4. The financial position --
Business objectives --
Ratios --
the tools of analysis --
Measures of growth --
Measures of profitability --
Credit control --
Sources of financial information --
5. How to diagnose your organization --
Organization 'fit' with the environment --
Your organizational phase of growth --
Benchmarking against best practice --
Characteristics of effective organizations --
6. Assessing people, structure and systems --
Assessing people capability --
Assessing structure capability --
Assessing systems capability. Part 2: Where are we going? --
7. Marketing options --
Critical success factors (CSFs) --
8. Marketing strategy: focus and priorities --
Improved productivity --
Increasing margins --
Increasing volume --
9. Choosing between alternatives --
Analysis of strategic options --
10. Financing growth --
Internal sources of funds --
Debt and equity --
Other ways to fund growth --
11. Acquisitions, mergers, joint ventures and divestments --
Going on the acquisition trail --
Licensing --
12. Visionary leadership --
Developing a vision. Part 3: How will we get there? --
Revise the company mission statement --
Set specific objectives and goals --
13. The marketing plan --
Marketing strategies for growth --
'The five Ps' --
Key company competences --
Sales forecast and control --
14. The people plan --
Where people fit into the business plan --
Your people objectives --
Key elements of the people plan --
15. Managing change --
Change hurts --
The predictable process of change --
Identifying and managing resistance --
Diagnosing readiness for change --
16. The financial plan --
Planning assumptions --
The cash flow forecast --
The profit-and-loss account --
The balance sheet --
Sensitivity analysis --
Summary of performance ratios --
Financing requirements --
17. Writing and presenting your business plan --
Packaging --
Layout and content --
Writing and editing --
Who to send the business plan to --
The oral presentation --
What financiers look for in a business plan --
18. Exit routes --
Types of sale --
Who can help --
Confidentiality --
Due diligence --
Valuing the business --
Afterwards --
Professional advice.

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