Electronic commerce / by Gary P Schneider

By: Schneider, Gary PMaterial type: TextTextPublication details: Boston, Mass. : Course Technology, 2007Edition: 7th annual edDescription: xxiv, 624 pages : illustrations (chiefly color) ; 24 cmISBN: 9781418837037 (pbk)Subject(s): Electronic commerce | Electronic data interchange | Business enterprises -- Computer networksDDC classification: 658.054678
Contents:
Introduction -- Introduction to electronic commerce -- Technology infrastructure : the Internet and the world wide web -- Business strategies for electronic commerce -- Selling on the web : revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies : from electronic data interchange to electronic commerce -- Online auctions, virtual communities, and web portals -- The environment of electronic commerce : legal, ethical, and tax issues -- Technologies for electronic commerce -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronics commerce -- Integration -- Planning for electronic commerce.
Summary: This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.054678 SCH-E 2007 8141 (Browse shelf (Opens below)) Available 0008141
Total holds: 0

Includes Index

Introduction --
Introduction to electronic commerce --
Technology infrastructure : the Internet and the world wide web --
Business strategies for electronic commerce --
Selling on the web : revenue models and building a web presence --
Marketing on the web --
Business-to-business strategies : from electronic data interchange to electronic commerce --
Online auctions, virtual communities, and web portals --
The environment of electronic commerce : legal, ethical, and tax issues --
Technologies for electronic commerce --
Web server hardware and software --
Electronic commerce software --
Electronic commerce security --
Payment systems for electronics commerce --
Integration --
Planning for electronic commerce.

This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics.

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