The tipping point : how little things can make a big difference / by Malcolm Gladwell ; [with a new afterword by the author].

By: Gladwell, Malcolm, 1963-Material type: TextTextPublication details: Boston : Back Bay Books ; Little Brown , 2013 ; 2002 ; 2000Description: xii, 301 p. : ill. ; 21 cmISBN: 0316346624 (pbk.); 9780349114460 (pbk); 9780316346627 (pbk.)Subject(s): Social psychology | Contagion (Social psychology) | Causation | Context effects (Psychology) | Social Behavior | Psychology, Social | Diffusion of Innovation | Leadership | Marketing | Group ProcessesDDC classification: 302
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Social Sciences(hall 2)
302 GLA-T 2013 9113 (Browse shelf (Opens below)) Available 0009113
Books Books Namal Library
Social Sciences(hall 2)
302 GLA-T 2002 6910 (Browse shelf (Opens below)) Available 0006910
Books Books Namal Library
Social Sciences(hall 2)
302 GLA-T 2000 6352 (Browse shelf (Opens below)) Available 0006352
Books Books Namal Library
Social Sciences(hall 2)
302 GLA-T 2013 12200 (Browse shelf (Opens below)) 4 Available 0012200
Total holds: 0

Originally published: Boston : Little, Brown, c2000.

Includes bibliographical references and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.

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