The game-changer : how you can drive revenue and profit growth with innovation / A.G. Lafley & Ram Charan.

By: Lafley, A. G. (Alan G.)Contributor(s): Charan, RamMaterial type: TextTextPublication details: New York : Crown Business, c2008Edition: 1st edDescription: xii, 336 p. : ill. ; 25 cmISBN: 9780307381736 (hbk); 0307381730Subject(s): Leadership | ManagementDDC classification: 658.4092
Contents:
How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.4092 LAF-G 2008 12467 (Browse shelf (Opens below)) Available 0012467
Total holds: 0

Includes index.

How and why innovation at Procter & Gamble changed its game -- What P&G's innovation transformation means for you -- The consumer is boss : the foundation of successful innovation -- Where to play, how to win : how goals and strategies achieve game-changing innovation -- Leveraging what you do best : revitalizing core strengths with innovation -- Organizing for innovation : building enabling structures -- Integrating innovation into your routine : from generating ideas to go to market -- Managing the risks of innovation -- Innovation is a team sport : courageous and connected culture -- The new job of the leader : innovation and growth -- How Jeff Immelt made innovation a way of life at GE.

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