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Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo | Gremler, Dwayne DMaterial type: Text

TextPublication details: New York : McGraw-Hill Irwin, 2003Edition: 3rdDescription: xxvii, 668 p. : ill. ; 26 cm.cmISBN: 0071199144 (pbk)Subject(s): Service industries -- MarketingDDC classification: 658.8

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Namal Library Management	658.8 ZEI-S 2003 11940 (Browse shelf (Opens below))	Available		0011940

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Includes bibliographical references and index.

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