Service marketing / by Valarie A Zeithaml .

By: Zeithaml,A ValarrieContributor(s): Bitner, Jo MaryMaterial type: TextTextPublication details: Yew York.: Mc Graw Hill,; 2006,1996cEdition: 4th edDescription: xii ,708p. illISBN: 0071244964 (pbk)DDC classification: 658.8
Contents:
Part 1: Foundations for services Marketing---------------------- Part 2: Focus on the customer---------------------- Part 3: Understanding customer requirements--------------------- Part 4: Aligning service design and standards--------------------- Part 5: delivering and performing service--------------------- Part 6: Managing Service promises----------------------- Part 7: Service and the bottom line-------------------- Cases----------------- Index-------------------
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 ZEI-S 2006 8938 (Browse shelf (Opens below)) Available 0008938
Books Books Namal Library
Management
658.8 ZEI-S 2006 2325 (Browse shelf (Opens below)) Available 0002325
Total holds: 0

included Index

Part 1: Foundations for services Marketing----------------------
Part 2: Focus on the customer----------------------
Part 3: Understanding customer requirements---------------------
Part 4: Aligning service design and standards---------------------
Part 5: delivering and performing service---------------------
Part 6: Managing Service promises-----------------------
Part 7: Service and the bottom line--------------------
Cases-----------------
Index-------------------

There are no comments on this title.

to post a comment.