Marketing of agricultural products / Richard Kohls, Joseph N. Uhl.

By: Kohls, Richard L. (Richard Louis), 1921-Contributor(s): Uhl, Joseph NMaterial type: TextTextPublication details: U.P : Pearson, 2015cEdition: 9th edDescription: xiii, 544 p. : ill. ; 24 cmISBN: 9789332556966 (pbk)Subject(s): Produce trade | Farm produce -- Marketing | Produce trade -- United States | Farm produce -- United States -- MarketingDDC classification: 381.41 LOC classification: HD9000.5 | .K57 2002
Contents:
pt. I. The Framework of the Marketing Problem. 1. Introduction to Food Marketing. 2. Analyzing Agricultural and Food Markets. 3. Agricultural Production and Marketing -- pt. II. Food Markets and Institutions. 4. Food Consumption and Marketing. 5. Food Processing and Manufacturing. 6. Food Wholesaling and Retailing. 7. The International Food Market -- pt. III. Prices and Marketing Costs. 8. Price Analysis and the Exchange Function. 9. Competition in Food Markets. 10. Farm and Food Prices. 11. Food Marketing Costs -- pt. IV. Functional and Organizational Issues. 12. The Changing Organization of Food Markets. 13. Cooperatives in the Food Industry. 14. Market Development and Demand Expansion. 15. Market and Bargaining Power.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		381.41 KOH-M 2015 11262 (Browse shelf (Opens below)) 1 Available 0011262
Books Books Namal Library
Management 		381.41 KOH-M 2015 11516 (Browse shelf (Opens below)) 2 Available 0011516
Total holds: 0

Includes bibliographical references and index.

pt. I. The Framework of the Marketing Problem. 1. Introduction to Food Marketing. 2. Analyzing Agricultural and Food Markets. 3. Agricultural Production and Marketing --
pt. II. Food Markets and Institutions. 4. Food Consumption and Marketing. 5. Food Processing and Manufacturing. 6. Food Wholesaling and Retailing. 7. The International Food Market --
pt. III. Prices and Marketing Costs. 8. Price Analysis and the Exchange Function. 9. Competition in Food Markets. 10. Farm and Food Prices. 11. Food Marketing Costs --
pt. IV. Functional and Organizational Issues. 12. The Changing Organization of Food Markets. 13. Cooperatives in the Food Industry. 14. Market Development and Demand Expansion. 15. Market and Bargaining Power.

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