Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar
Material type: TextPublication details: U.P : Pearson, 2018cEdition: 11th edDescription: xxvii, 508p. : col. ill. ; 25 cmISBN: 9789332555099 (pbk)Subject(s): Consumer behavior | Motivation research (Marketing) | ConsumersDDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2004Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.8342 SCH-C 2018 11384 (Browse shelf (Opens below)) | Available | 0011384 | |||
Books | Namal Library Management | 658.8342 SCH-C 2018 11383 (Browse shelf (Opens below)) | 2 | Available | 0011383 |
Includes bibliographical references and indexes.
Preface xxi
Credits Page xxix
PART I Consumers, Marketers, and Technology 2
1 Technology-Driven Consumer Behavior 2
2 Segmentation, Targeting, and Positioning 26
PART II The Consumer as an Individual 58
3 Consumer Motivation and Personality 58
4 Consumer Perception 98
5 Consumer Learning 138
6 Consumer Attitude Formation and Change 168
PART III Communication and Consumer Behavior 204
7 Persuading Consumers 204
8 From Print and Broadcast Advertising to Social and Mobile Media
9 Reference Groups and Word-of-Mouth 250
PART IV Consumers in their Social and Cultural Settings 278
10 The Family and Its Social Standing 278
11 Culture’s Influence on Consumer Behavior 314
12 Cross-Cultural Consumer Behavior: An International Perspective
PART V Consumers Decision-Making, Marketing Ethics,
and Consumers Research 366
13 Consumer Decision-Making and Diffusion of Innovations 366
14 Marketing Ethics and Social Responsibility 394
15 Consumer Research 418
Endnotes 451
Glossary 481
Subject Index 503
Brief Contents
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision-making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making.
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