Consumer behavior / by Leon G. Schiffman, Joseph Wisenblit, S. Ramesh Kumar

By: Schiffman, Leon GContributor(s): Wisenblit, Joseph | Kumar, S. RameshMaterial type: TextTextPublication details: U.P : Pearson, 2018cEdition: 11th edDescription: xxvii, 508p. : col. ill. ; 25 cmISBN: 9789332555099 (pbk)Subject(s): Consumer behavior | Motivation research (Marketing) | ConsumersDDC classification: 658.8342 LOC classification: HF5415.32 | .S35 2004
Contents:
Preface xxi Credits Page xxix PART I Consumers, Marketers, and Technology 2 1 Technology-Driven Consumer Behavior 2 2 Segmentation, Targeting, and Positioning 26 PART II The Consumer as an Individual 58 3 Consumer Motivation and Personality 58 4 Consumer Perception 98 5 Consumer Learning 138 6 Consumer Attitude Formation and Change 168 PART III Communication and Consumer Behavior 204 7 Persuading Consumers 204 8 From Print and Broadcast Advertising to Social and Mobile Media 9 Reference Groups and Word-of-Mouth 250 PART IV Consumers in their Social and Cultural Settings 278 10 The Family and Its Social Standing 278 11 Culture’s Influence on Consumer Behavior 314 12 Cross-Cultural Consumer Behavior: An International Perspective PART V Consumers Decision-Making, Marketing Ethics, and Consumers Research 366 13 Consumer Decision-Making and Diffusion of Innovations 366 14 Marketing Ethics and Social Responsibility 394 15 Consumer Research 418 Endnotes 451 Glossary 481 Subject Index 503 Brief Contents 6. Consumer Perception -- 7. Consumer Learning -- 8. Consumer Attitude Formation and Change -- 9. Communication and Consumer Behavior -- pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences -- 11. Social Class and Consumer Behavior -- 12. The Influence of Culture on Consumer Behavior -- 13. Subcultures and Consumer Behavior -- 14. Cross-Cultural Consumer Behavior: An International Perspective -- pt. IV. The consumer's decision-making process. 15. Consumer Influence and the Diffusion of Innovations -- 16. Consumer Decision Making.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.8342 SCH-C 2018 11384 (Browse shelf (Opens below)) Available 0011384
Books Books Namal Library
Management 		658.8342 SCH-C 2018 11383 (Browse shelf (Opens below)) 2 Available 0011383
Total holds: 0

Includes bibliographical references and indexes.

Preface xxi
Credits Page xxix
PART I Consumers, Marketers, and Technology 2
1 Technology-Driven Consumer Behavior 2
2 Segmentation, Targeting, and Positioning 26
PART II The Consumer as an Individual 58
3 Consumer Motivation and Personality 58
4 Consumer Perception 98
5 Consumer Learning 138
6 Consumer Attitude Formation and Change 168
PART III Communication and Consumer Behavior 204
7 Persuading Consumers 204
8 From Print and Broadcast Advertising to Social and Mobile Media
9 Reference Groups and Word-of-Mouth 250
PART IV Consumers in their Social and Cultural Settings 278
10 The Family and Its Social Standing 278
11 Culture’s Influence on Consumer Behavior 314
12 Cross-Cultural Consumer Behavior: An International Perspective
PART V Consumers Decision-Making, Marketing Ethics,
and Consumers Research 366
13 Consumer Decision-Making and Diffusion of Innovations 366
14 Marketing Ethics and Social Responsibility 394
15 Consumer Research 418
Endnotes 451
Glossary 481
Subject Index 503
Brief Contents
6. Consumer Perception --
7. Consumer Learning --
8. Consumer Attitude Formation and Change --
9. Communication and Consumer Behavior --
pt. III. Consumers in their social and cultural settings. 10. Reference Groups and Family Influences --
11. Social Class and Consumer Behavior --
12. The Influence of Culture on Consumer Behavior --
13. Subcultures and Consumer Behavior --
14. Cross-Cultural Consumer Behavior: An International Perspective --
pt. IV. The consumer's decision-making process. 15. Consumer Influence and the Diffusion of Innovations --
16. Consumer Decision Making.

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