Bringing new technology to market / by Kathleen R. Allen.

By: Allen, Kathleen RMaterial type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2005Description: xv, 367 p. : ill. ; 25 cmISBN: 978120322097 (pbk)Subject(s): High technology -- Marketing | High technology industriesDDC classification: 658.5
Contents:
I. THE FOUNDATIONS OF TECHNOLOGY COMMERCIALIZATION. 1. Innovation and Commercialization. 2. Recognizing and Screening Technology Opportunities. 3. Developing and Testing a Technology Business Concept. 4. High-Technology Product Development Strategies. II. INTELLECTUAL PROPERTY. 5. The Concept of Intellectual Property. 6. Licensing Intellectual Property. 7. Intellectual Property Strategy. III. FINANCIAL STRATEGY FOR TECHNOLOGY START-UPS. 8. Building and Valuing the Business Model. 9. Funding the Technology Start-Up. 10. Funding Growth. IV. THE TRANSITION FROM R&D TO OPERATIONS. 11. Moving from R&D to Operations. 12. Marketing High Technology. 13. Growing the High-Tech Venture. 14. Entrepreneurial Venturing Inside a Corporation. 15. Developing a Business Plan for Sustained Innovation.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.5 ALL-B 2005 11648 (Browse shelf (Opens below)) 1 Available 0011648
Books Books Namal Library
Management 		658.5 ALL-B 2005 116489 (Browse shelf (Opens below)) 2 Available 0011649
Total holds: 0

Includes bibliographical references and index.

I. THE FOUNDATIONS OF TECHNOLOGY COMMERCIALIZATION. 1. Innovation and Commercialization. 2. Recognizing and Screening Technology Opportunities. 3. Developing and Testing a Technology Business Concept. 4. High-Technology Product Development Strategies. II. INTELLECTUAL PROPERTY. 5. The Concept of Intellectual Property. 6. Licensing Intellectual Property. 7. Intellectual Property Strategy. III. FINANCIAL STRATEGY FOR TECHNOLOGY START-UPS. 8. Building and Valuing the Business Model. 9. Funding the Technology Start-Up. 10. Funding Growth. IV. THE TRANSITION FROM R&D TO OPERATIONS. 11. Moving from R&D to Operations. 12. Marketing High Technology. 13. Growing the High-Tech Venture. 14. Entrepreneurial Venturing Inside a Corporation. 15. Developing a Business Plan for Sustained Innovation.

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