Smart business, social business : a playbook for social media in your organization / by Michael Brito.
Material type: TextPublication details: Indianapolis, Ind. : Que, c2012Description: xxii, 248 p. : ill. ; 24 cmISBN: 9788131786765 (pbk)Subject(s): Marketing -- Social aspects | Online social networks | Internet marketing | Management -- Social aspects | Social responsibility of businessDDC classification: 658.872Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.872 BRI-S 2013 11589 (Browse shelf (Opens below)) | 1 | Available | 0011589 | ||
Books | Namal Library Management | 658.872 BRI-S 2013 11588 (Browse shelf (Opens below)) | 2 | Available | 0011588 |
Includes index.
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel.
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