Smart business, social business : a playbook for social media in your organization / by Michael Brito.

By: Brito, MichaelMaterial type: TextTextPublication details: Indianapolis, Ind. : Que, c2012Description: xxii, 248 p. : ill. ; 24 cmISBN: 9788131786765 (pbk)Subject(s): Marketing -- Social aspects | Online social networks | Internet marketing | Management -- Social aspects | Social responsibility of businessDDC classification: 658.872
Contents:
Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.872 BRI-S 2013 11589 (Browse shelf (Opens below)) 1 Available 0011589
Books Books Namal Library
Management
658.872 BRI-S 2013 11588 (Browse shelf (Opens below)) 2 Available 0011588
Total holds: 0

Includes index.

Human capital, evolved -- Surveying the technology supermarket -- Establishing a governance model -- Embracing the social consumer -- In response to the social customer: social CRM -- Establishment of a measurement philosophy -- How to choose the right vendors, agencies, and technology partners -- Marketing investments in social media -- Creating a comprehensive social media strategic plan -- The rise of customer advocacy -- Ethical bribe: relevant content matters -- Showcasing two examples of a social business: EMC and Intel.

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