Advertising, promotion & supplemental aspects of integrated marketing communications / by Terence A. Shimp.

By: Shimp, Terence AMaterial type: TextTextPublication details: Mason, Ohio : Thomson South-Western, c2003Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: 0030352711Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8
List(s) this item appears in: Mr Naeem's Donation
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.8 SHI-A 2003 6662 (Browse shelf (Opens below)) Available 0006662
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Includes bibliographical references and indexes.

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