Strategic management of e-business / by Stephen Chen.

By: Chen, StephenMaterial type: TextTextPublication details: Hoboken, N.J. : John Wiley, c2005Edition: 2nd edDescription: xvi, 366 p. : ill. ; 24 cmISBN: 97812531890 (pbk)Subject(s): Electronic commerce -- ManagementDDC classification: 658.872 Online resources: Contributor biographical information | Publisher description | Table of contents
Contents:
Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.872 CHE-S 2005 11561 (Browse shelf (Opens below)) 1 Available 0011561
Books Books Namal Library
Management
658.872 CHE-S 2005 11560 (Browse shelf (Opens below)) 2 Available 0011560
Total holds: 0

Includes bibliographical references and indexes.

Preface. Acknowledgements. About the Author. Introduction to e-Business. The Basics of e-Business Technology. The Markets for Electronic Commerce. e-Marketing. The Economics of e-Business. Analyzing the Industry Impacts of e-Business. Developing an e-Business Strategy. Implementing an e-Business Strategy. Public Policy Issues. Looking Backwards and Forwards. Glossary. Indexes

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