000			04283nam a22002177a 4500
003			LSCPL
005			20230103161524.0
008			130514s2009 -ukill.g |||| 001 0 eng d
020			_a1439035695 (pbk)
040			_cNCL
082			_27th ed. _a808.066 _bOBE-B 2009 881
100	1		_aOber, Scot _91270
245	1		_aBussiness Comunication / _cby Scot Ober _6880
260			_aLondon : _bSouth Western ; _c2009
300			_axxv, 560 p. : _bill. ; _c25 cm.
500			_aIndex Included
505			_aPart I. FOUNDATIONS OF BUSINESS COMMUNICATION. 1. Understanding Business Communication. Communicating in Organizations. The Components of Communication. Verbal Communication. Directions of Communication. Barriers to Communication. Introducing the 3Ps (Problem, Process, Product) Model. The 3Ps in Action (Problem, Process, Product): Using Euphemisms Apropriately. Appendix: Urban Systems, Inc. 2. Contemporary Issues in Business Communication. Contemporary Business Communication Issues. Communicating in Work Teams. Communicating in a Diverse Environment. Ethics and Communication. Communicating via E-Mail. The 3Ps in Action (Problem, Process, Product): Writing an Ethical Statement. 3. Interpersonal Communication Skills. Nonverbal Communication. Listening. Communicating by Telephone. Business Meetings. The 3Ps in Action (Problem, Process, Product): A Plan for a Business Meeting. Part II. DEVELOPING YOUR BUSINESS WRITING SKILLS. 4. The Writing Process. An Overview of the Writing Process. Planning. Drafting. Revising. Formatting and Proofreading. The 3Ps in Action (Problem, Process, Product): A Simple Memo. 5. Revising Your Writing. What Do We Mean by Style? Choosing the Right Words. Writing Effective Sentences. Developing Logical Paragraphs. Creating an Appropriate Tone. Effective Business Writing. The 3Ps in Action (Problem, Process, Product): Writing an Unbiased Message. Part III. CORRESPONDANCE. 6. Routine Messages. Planning the Routine Message. Routine Requests. Routine Replies. Routine Claim Letters. Routine Adjustment Letters. Goodwill Messages. The 3Ps in Action (Problem, Process, Product): A Routine Adjustment Letter. 7. Persuasive Messages. Planning the Persuasive Message. Organizing a Persuasive Request. Common Types of Persuasive Requests. Writing a Sales Letter. The 3Ps in Action (Problem, Process, Product): A Sales Letter. 8. Bad-News Messages. Planning the Bad-News Message. Bad-News Replies. Announcing Bad News. The 3Ps in Action (Problem, Process, Product): A Bad-News Message. Part IV. REPORT WRITING. 9. Planning the Report and Managing Data. Who Reads and Writes Reports? What Data Is Already Available? Collecting and Evaluating Data on the Internet. Collecting Data Through Questionnaires. Constructing Tables. Preparing Charts. Interpreting the Data. The 3Ps in Action (Problem, Process, Product): A Questionnaire. 10. Writing the Report. Planning. Drafting. Developing an Effective Writing Style. Documenting Your Sources. Refining Your Draft. The 3Ps in Action (Problem, Process, Product): A Section of a Report. Part V. ORAL AND EMPLOYMENT COMMUNICATION. 11. Making Oral Presentations. The Role of Business Presentations. Planning the Presentation. Planning Team and Video Presentations. Visual Aids for Business Presentations. Practicing and Delivering the Presentation. Post-Presentation Activities. The 3Ps in Action (Problem, Process, Product): A Business Presentation. 12. Employment Communication. Preparing Your RUsumU. Writing Job-Application Letters. Preparing for a Job Interview. Conducting Yourself During the Interview. Communicating After the Interview. Business Etiquette. The 3Ps in Action (Problem, Process, Product): An Application Letter. Reference Manual. A. Language Arts Basics. B. Formatting Business Documents. C. Common Types of Reports. D. Glossary.
520			_a"Business Communication" prepares students for business communication by employing a hands-on approach - connecting topics, examples, and exercises to the modern workplace. The text provides ample opportunity for students to practice their oral and written skills and includes strategies for using email, voicemail, the Internet, and other innovations in communication technology.
650			_aBusiness communication. _91271
942			_2ddc _cBK
999			_c614 _d614