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001			4089157
003			OSt
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008			011228r20132000maua g 001 0 eng
010			_a 2004273849
020			_a0316346624 (pbk.)
020			_a9780349114460 (pbk)
020			_a9780316346627 (pbk.)
040			_cNCL
082		0	_a302 _bGLA-T 2013 9113
100	1		_aGladwell, Malcolm, _d1963-
245	1	4	_aThe tipping point : _bhow little things can make a big difference / _cby Malcolm Gladwell ; [with a new afterword by the author].
260			_aBoston : _bBack Bay Books ; Little Brown , _c2013 ; 2002 ; 2000.
300			_axii, 301 p. : _bill. ; _c21 cm.
500			_aOriginally published: Boston : Little, Brown, c2000.
504			_aIncludes bibliographical references and index.
505	0		_aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe -- Afterword: tipping point lessons from the real world.
650		0	_aSocial psychology.
650		0	_aContagion (Social psychology)
650		0	_aCausation.
650		0	_aContext effects (Psychology)
650		2	_aSocial Behavior.
650		2	_aPsychology, Social.
650		2	_aDiffusion of Innovation.
650		2	_aLeadership.
650		2	_aMarketing.
650		2	_aGroup Processes.
942			_2ddc _cBK
999			_c7126 _d7126