000			01341cam a2200253 a 4500
001			3506474
003			OSt
005			20180810150716.0
008			950616s2018 njua g b 001 0 eng
020			_a9789352865611 (pbk)
040			_cNCL
082	0	0	_a658.8 _bKOT-P 2018 10108
100	1		_aKotler, Philip.
245	1	0	_aPrinciples of marketing / _cby Philip Kotler, Gary Armstrong and Prafulla Y. Agnihotri
250			_a17th ed.
260			_aUttar Pradesh : _bPearson, _c2018
300			_avii, 699 p : _bill. (some col.) ; _c29 cm.
504			_aIncludes bibliographical references and index.
520			_aFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationship
650		0	_aMarketing.
700	1		_aArmstrong, Gary _q(Gary M.)
700	1		_aAgnihotri, Prafulla Y.
942			_2ddc _cBK
999			_c7633 _d7633