000			01679cam a2200301 a 4500
001			17414172
003			OSt
005			20201019130425.0
008			120803s20122013ii a 001 0 eng d
020			_a9788126539574 (pbk.)
040			_aBTCTA _beng _cNCL
082	0	4	_a659.202854678 _223 _bSTR-O 2013 11430
100	1		_aStradtman, Lori Randall.
245	1	0	_aOnline reputation management for dummies / _cby Lori Randall Stradtman.
260			_aDelhi : _bWiley India, _cc2013.
300			_axvi, 368 p. : _bill. ; _c25 cm.
490	1		_aFor dummies
500			_aIncludes index.
505	0		_aIntroduction -- Getting started with online reputation management -- Organizing your teams -- Listening is love -- Establishing your reputation -- Responding to crisis: your step-by-step plan -- The part of tens.
520			_a More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you
650		0	_aCorporate image _xComputer network resources.
650		0	_aInternet marketing.
650		0	_aInternet in publicity.
650		0	_aSocial networks.
650		0	_aOnline identities.
830		0	_a--For dummies.
942			_2ddc _cBK
999			_c8107 _d8107