000			02288nam a22001817a 4500
008			201123b ||||| |||| 00| 0 eng d
020			_a9788129702312 (pbk)
040			_cNCL
082			_222 _a658 _bMAS 2004 11716
245	1	1	_aMastering management 2.0 : _byour single-source guide to becoming a master of management _cby Pickford, James (editor)
260			_aU.P : _bPearson, _c2014c .
300			_aix, 484 pages : _billustrations (some color) ; _c25 cm.
440			_aFinancial Times Mastering
505			_a Introduction / James Pickford -- The state of management today -- Thriving on the chaos of the future / Daniel Muzyka -- The new battlegrounds for capitalism / Ben Hunt -- Managers face up to the new era / Leonard Greenhalgh -- Enterprise and innovation -- Be prepared for when opportunity knocks / Daniel Muzyka -- Getting to "yes" with the business plan / Joe Tabet, Albert Angehrn -- In search of capital for the young business / Benoit Leleux -- An insider guide to going public / Michael Horvath -- Don't hesitate to innovate / George Day, Paul Schoemaker -- Corporate ventures: maximizing gains / Ian MacMillan, Rita McGrath -- Strategy -- Competitive strategy to lure the investor / Richard Whittington -- The structures behind global companies / Julian Birkinshaw -- Strategy must lie at the heart of alliances / Benjamin Gomes-Casseres -- Bringing some discipline to MandA mania / Phanish Puranam, Harbir Singh, Maurizio Zollo -- The future looks fair for electronic exchanges / Eric Clemons -- Behavior is key to web retailing strategy / Eric Clemons, Michael Row -- The challenge of the web-enabled business / Peter Brews -- IT strategy in the new economy / Michael Earl -- Success flows from business development / Donald Sull -- Demergers: breaking up is hard to do / Nancy Hubbard -- Global business -- The illusion of the global company / Alan Rugman -- Cultural answers to global dilemmas / Fons Trompenaars, Charles Hampden-Turner -- Culture is of the essence in Asia / Leo Dana.
520			_aMastering Management 2.0 is a collection of the best writing from leading business thinkers at the world's top businesses and business schools in one stimulating and manageable collection.
650			_aManagement
942			_2ddc _cBK
999			_c8356 _d8356