000			02196cam a2200337Ia 4500
003			OSt
005			20210114101612.0
008			210114b2015 ii a|||| |||| 001 0 eng d
020			_a9780198074120 _q(paperback)
020			_a0198074123 _q(paperback)
035			_a779244322
040			_cNIL
050		4	_aHF5823 _b.J48 2012
082	0	4	_a659.1 _223 _bJET-A 2015 11851
100	1		_aJethwaney, Jaishri N. _0
245	1	0	_aAdvertising management / _cJaishri Jethwaney, Shruti Jain.
246	1		_iTitle on front cover: _a _b
250			_a2nd ed.
260			_aNew Delhi, India : _bOxford University Press, _c2015.
300			_axxi, 651 pages, [4] pages of plates : _billustrations (some color) ; _c25 cm + _e1 CD-ROM (4 3/4 in.).
490	1		_aOxford higher education
500			_aPrevious edition: 2006.
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to advertising management -- Advertising in historical perspective -- Brand building and advertising management -- Advertising agency: structure and processes -- Strategey and planning process in advertising campaigns -- Consumer behaviour and advertising research -- Creative strategy and creative development -- Media strategy and planning -- Digital media and advertising --Agency relationships -- Advertising classification and current issues -- Advertising: laws and ethics -- Introduction to sales promotion -- Public relations -- Rural advertising in India -- Globalization in Indian advertising.
520			_aThe book explores the core concepts of advertising through practical applications, taken particularly from the Indian business environment. It covers theoretical foundations of advertising, brand building through advertising, campaign execution and agency relationships, and the use of marketing research techniques for developing and evaluating marketing strategies.
538			_aSystem requirements: Windows 2000 and higher; Flash Player Version 9 and higher; Adobe Acrobat Reader; Processor speed: 500MHz; Sound card and speakers.
650		0	_aAdvertising _xManagement. _0
700	1		_aJain, Shruti. _0
830		0	_aOxford higher education.
942			_2ddc _cBK
999			_c8451 _d8451