| 000 | 00843cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 629124 | ||
| 003 | OSt | ||
| 005 | 20220401165709.0 | ||
| 008 | 921216s1992 enka b 001 0 eng | ||
| 010 | _a 92250048 | ||
| 020 | _a0750606703 (pbk.) | ||
| 040 | _cNUL | ||
| 082 | 0 | 0 |
_a658.8 _220 _bPIE-M 1992 12418 |
| 100 | 1 | _aPiercy, Nigel. | |
| 245 | 1 | 0 |
_aMarket-led strategic change : _bmaking marketing happen in your organization / _cNigel Piercy. |
| 260 |
_aOxford ; _aBoston : _bButterworth-Heinemann, _c1992. |
||
| 300 |
_a416 p. : _bill. ; _c24 cm. |
||
| 490 | 1 | _aThe Marketing series | |
| 500 | _a"First published by HarperCollins Publishing Ltd, 1991"--T.p. verso. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 830 | 0 | _aMarketing series (London, England) | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c8870 _d8870 |
||