Principles of marketing /
Kotler, Philip.
Principles of marketing / by Philip Kotler, Gary Armstrong. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1996. - vii, 712p : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0131902083 (pbk)
95032226
Marketing.
658.8 / KOT-P 1996 5382
Principles of marketing / by Philip Kotler, Gary Armstrong. - 7th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1996. - vii, 712p : ill. (some col.) ; 29 cm.
Includes bibliographical references and index.
0131902083 (pbk)
95032226
Marketing.
658.8 / KOT-P 1996 5382