International Business /

Paul, Justin

International Business / by Justin Paul - 6th ed. - New Delhi Prentice-Hall of India Private Limited 2015c. - xxi,770p.: ill.; 24 cm

includes contents and index

_contents:
PART 1: EMERGING SCENARIO FOREIGN TRADE AND INVESTMENT;
1. globalization:
2. WTO: important provisions and agreements;
3. international trade and WTO ;
4. trade liberalization and imports: industry-wise analysis: 5: WTO , intellectual property rights, and industrial sector:
6. trips agreements and pharmaceutical industry;
7. WTO, GATS and telecom sector;
PART 2; legal and cultural environment:
8. legal environment and dispute settlement mechanism:
9. cultural differences and cross_ cultural factors:
10: international trade theories:
11. policy framework and India's trade policy:
12. regional trade blocks:
PART 3: INTERNATIONAL BUSINESS ENVIRONMENT, GLOBAL MARKET AND COUNTRY ANALYSIS:
13. foreign direct investment (FDI):
14. country evaluation and selection:
15. international business environment country analysis;
PART 4: INTERNATIONAL FINANCE:
16. global monetary system;
17. foreign exchange market;
18. exchange rates, risk management and FEMA;
19. EURO vs . us DOLLAR;
20. currency crisis and lessons;
PART 5: STRATEGY OF INTERNATIONAL BUSINESS:
21. global strategic management and multinational enterprises;
22. global market entry strategies:
23. globe_HEX model;
24. international marketing: concepts, practice and strategies;
25. international human resource management and strategies;
PART 6: INTERNATIONAL TRADE OPERATIONS;
26. export-import procedures;
27. special economic zones;
PART 7: structure of international business:
28. international framework for export promotion;
29. management practice and strategies of Japanese multinationals;
30. global sunrise industry: biotechnology:
31.imports from china;
32. SWOT analysis of electronics and textile industries;
PART 7: CASE STUDIES:





9788120348639 (pbk)


International business enterprises.
Globalization.
International economic relations.

658 / PAU-I 2015 11719