Effective E-CRM : practices and perspectives /
Effective E-CRM : practices and perspectives /
edited by S Jaya Krishna
- Hyderabad, India : Icfai University Press, ©2006.
- ix, 176 pages : illustrations ; 23 cm
"ICFAI books."
Section 1:
E_ CRM _A PROCESS:
1- E-CRM: An introduction:
2- marketing campaign system for customer relationships management - the Nitty Gritties:
3- CRM: sales force automation:
4- CRM- automated call centers:
5- integrated service delivery: New Model for CRM success:
6- understanding analytical CRM solutions:
Section 2:
challenges: Present and future:
7- customer focused CRM : a marketing challenge for organizations:
8- the value proposition and CRM:
9- emerging perspectives in E- marketing:
10- CRM: Future marketing:
11: capitalization on customers: an executive's guide to CRM:
Section 3:
experiences:
12- customer relationship management at Harrah's entertainment:
13- CRM Strategy at Walt Disney:
14- implementation issues in CRM a study in the indian banking sector:
9788131401729 (pbk)
Electronic commerce.
Marketing.
Success in business.
658.84 / KRI-E 200611500
"ICFAI books."
Section 1:
E_ CRM _A PROCESS:
1- E-CRM: An introduction:
2- marketing campaign system for customer relationships management - the Nitty Gritties:
3- CRM: sales force automation:
4- CRM- automated call centers:
5- integrated service delivery: New Model for CRM success:
6- understanding analytical CRM solutions:
Section 2:
challenges: Present and future:
7- customer focused CRM : a marketing challenge for organizations:
8- the value proposition and CRM:
9- emerging perspectives in E- marketing:
10- CRM: Future marketing:
11: capitalization on customers: an executive's guide to CRM:
Section 3:
experiences:
12- customer relationship management at Harrah's entertainment:
13- CRM Strategy at Walt Disney:
14- implementation issues in CRM a study in the indian banking sector:
9788131401729 (pbk)
Electronic commerce.
Marketing.
Success in business.
658.84 / KRI-E 200611500