Effective E-CRM : (Record no. 8400)
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000 -LEADER | |
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fixed length control field | 01429nam a22001937a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 201127b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788131401729 (pbk) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | NCL |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Edition number | 22 |
Classification number | 658.84 |
Item number | KRI-E 200611500 |
245 11 - TITLE STATEMENT | |
Title | Effective E-CRM : |
Remainder of title | practices and perspectives / |
Statement of responsibility, etc | edited by S Jaya Krishna |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Hyderabad, India : |
Name of publisher, distributor, etc | Icfai University Press, |
Date of publication, distribution, etc | ©2006. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 176 pages : |
Other physical details | illustrations ; |
Dimensions | 23 cm |
500 ## - GENERAL NOTE | |
General note | "ICFAI books." |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Section 1:<br/>E_ CRM _A PROCESS:<br/>1- E-CRM: An introduction:<br/>2- marketing campaign system for customer relationships management - the Nitty Gritties:<br/>3- CRM: sales force automation:<br/>4- CRM- automated call centers:<br/>5- integrated service delivery: New Model for CRM success:<br/>6- understanding analytical CRM solutions:<br/> Section 2:<br/>challenges: Present and future:<br/>7- customer focused CRM : a marketing challenge for organizations:<br/>8- the value proposition and CRM:<br/>9- emerging perspectives in E- marketing:<br/>10- CRM: Future marketing:<br/>11: capitalization on customers: an executive's guide to CRM:<br/>Section 3:<br/>experiences:<br/>12- customer relationship management at Harrah's entertainment:<br/>13- CRM Strategy at Walt Disney:<br/>14- implementation issues in CRM a study in the indian banking sector:<br/><br/><br/> |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Electronic commerce. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Success in business. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Namal Library | Namal Library | Management | 11/27/2020 | Saeed Book Bank | 960.00 | Bill NO. SJ001 | 658.84 KRI-E 2006 11795 | 0011795 | 11/27/2020 | 1 | 11/27/2020 | Books | ||||||
Namal Library | Namal Library | Management | 11/27/2020 | Saeed Book Bank | 960.00 | Bill NO. SJ001 | 658.84 KRI-E 2006 11501 | 0011501 | 11/27/2020 | 2 | 11/27/2020 | Books |