Effective E-CRM : (Record no. 8400)

MARC details
000 -LEADER
fixed length control field 01429nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201127b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131401729 (pbk)
040 ## - CATALOGING SOURCE
Transcribing agency NCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 22
Classification number 658.84
Item number KRI-E 200611500
245 11 - TITLE STATEMENT
Title Effective E-CRM :
Remainder of title practices and perspectives /
Statement of responsibility, etc edited by S Jaya Krishna
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Hyderabad, India :
Name of publisher, distributor, etc Icfai University Press,
Date of publication, distribution, etc ©2006.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 176 pages :
Other physical details illustrations ;
Dimensions 23 cm
500 ## - GENERAL NOTE
General note "ICFAI books."
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section 1:<br/>E_ CRM _A PROCESS:<br/>1- E-CRM: An introduction:<br/>2- marketing campaign system for customer relationships management - the Nitty Gritties:<br/>3- CRM: sales force automation:<br/>4- CRM- automated call centers:<br/>5- integrated service delivery: New Model for CRM success:<br/>6- understanding analytical CRM solutions:<br/> Section 2:<br/>challenges: Present and future:<br/>7- customer focused CRM : a marketing challenge for organizations:<br/>8- the value proposition and CRM:<br/>9- emerging perspectives in E- marketing:<br/>10- CRM: Future marketing:<br/>11: capitalization on customers: an executive's guide to CRM:<br/>Section 3:<br/>experiences:<br/>12- customer relationship management at Harrah's entertainment:<br/>13- CRM Strategy at Walt Disney:<br/>14- implementation issues in CRM a study in the indian banking sector:<br/><br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Success in business.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Namal Library Namal Library Management 11/27/2020 Saeed Book Bank 960.00 Bill NO. SJ001   658.84 KRI-E 2006 11795 0011795 11/27/2020 1 11/27/2020 Books
          Namal Library Namal Library Management 11/27/2020 Saeed Book Bank 960.00 Bill NO. SJ001   658.84 KRI-E 2006 11501 0011501 11/27/2020 2 11/27/2020 Books