Marketing : (Record no. 630)

MARC details
000 -LEADER
fixed length control field 00667nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field LSCPL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20130906051231.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130515t2003 - ill g |||| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0618192433 (hbk)
040 ## - CATALOGING SOURCE
Transcribing agency NCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PRI-P 2003 915
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Pride, William M.
9 (RLIN) 1297
245 1# - TITLE STATEMENT
Title Marketing :
Remainder of title concept and strategies
Statement of responsibility, etc. by William W. Pride and O. C. Ferrell
246 ## - VARYING FORM OF TITLE
Remainder of title concept & strategies
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston. :
Name of publisher, distributor, etc. Houghton Mifflijn Company
Date of publication, distribution, etc. 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 631 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Index included
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1298
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ferrell, O. C.
9 (RLIN) 1299
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Namal Library Namal Library Management 05/15/2013 Donated by Prof.Ashraf   658.8 PRI-P 2003 915 915 07/18/2013 07/18/2013 Books