Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis.

Contributor(s): Burton, Philip Ward, 1910- | Purvis, Scott C | John W. Hartman Center for Sales, Advertising & Marketing HistoryMaterial type: TextTextPublication details: Lincolnwood, Ill., USA : NTC Business Books, 1993Edition: 7th edDescription: ix, 142 p. : ill. ; 29 cmISBN: 0844235148 (pbk); 9780844235141 (pbk)Subject(s): Advertising | Advertising copy -- EvaluationDDC classification: 659.1
List(s) this item appears in: Donation | Mr Naeem's Donation
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Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management 		659.1 BUR-W 1993 5406 (Browse shelf (Opens below)) Available 0005406
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