Principles of marketing / by Philip Kotler, Gary Armstrong.

By: Kotler, PhilipContributor(s): Armstrong, Gary | John W. Hartman Center for Sales, Advertising & Marketing HistoryMaterial type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, c2001Edition: 9th edDescription: 1 v. (various pagings) : ill. (some col.) ; 29 cm. + 1 computer optical disc (4 3/4 in.)ISBN: 0130263125 (hardcover)Subject(s): MarketingDDC classification: 658.8
Contents:
Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
List(s) this item appears in: Mr Naeem's Donation
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Namal Library
Management 		658.8 KOT-P 2001 5434 (Browse shelf (Opens below)) Available 0005434
Total holds: 0
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658.8 KOT-K 1999 6764 Kotler on marketing : 658.8 KOT-P 1996 5382 Principles of marketing / 658.8 KOT-P 1999 6958 Principles of marketing / 658.8 KOT-P 2001 5434 Principles of marketing / 658.8 KOT-P 2018 10108 Principles of marketing / 658.8 KOT-P 2018 10109 Principles of marketing / 658.8 KOT-P 2018 10110 Principles of marketing /

Includes bibliographical references and indexes.

Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.

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