Advertising, promotion & supplemental aspects of integrated marketing communications / by Terence A. Shimp.
Material type: TextPublication details: Mason, Ohio : Thomson South-Western, c2003Edition: 6th edDescription: xxi, 650 p. : ill. (some col.) ; 29 cmISBN: 0030352711Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Namal Library Management | 658.8 SHI-A 2003 6662 (Browse shelf (Opens below)) | Available | 0006662 |
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Includes bibliographical references and indexes.
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