After image : mind-altering marketing / by John Grant
Material type:
TextPublication details: Delhi : Profile Books , 2004cDescription: xvi, 288 pages : illustrations ; 20 cmISBN: 9781861976406 (pbk)Subject(s): Marketing | Brand name productsDDC classification: 658.8 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.8 GRA-A 2004 11625 (Browse shelf (Opens below)) | 1 | Available | 0011625 | ||
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Namal Library Management | 658.8 GRA-A 2004 11624 (Browse shelf (Opens below)) | 2 | Available | 0011624 |
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| 658.8 FER-M 2014 11973 Marketing management strategies / | 658.8 FLO-W 2001 11598 Web business engineering : using offline activities to drive Internet strategies / | 658.8 FLO-W 2001 11599 Web business engineering : using offline activities to drive Internet strategies / | 658.8 GRA-A 2004 11624 After image : mind-altering marketing / | 658.8 GRA-A 2004 11625 After image : mind-altering marketing / | 658.8 HOP-H 1982 5787 How to master the art of selling / | 658.8 JOB-P 1995 12457 Principles and practice of marketing / |
_contents_
SECTION 1: META_ BUSINESS STRATEGY;
1. business hyper evaluation;
2. informationalism changes everything;
SECTION 2: APOLLO RISING;
3. lifelong learning;
4. a passion for knowledge;
SECTION 3: RETHINKING BRANDING;
5. the brand - image crisis;
6. branding's next level;
7.a new model of branding;
8. concept branding;
9. Apollo rising revisited;
SECTION 4: MEDIA REVOLUTION;
11. KNOWLEDGE MEDIA;
12. REALITY MEID;
13. dialogue media;
14. memetic media;
15. community media;
16. story media;
17. reputation media;
SECTION 5: PUTTING THEORY INTO PRACTICE;
18; business analysis and hypothesis;
19. audience insights and trends;
20. the core concept;
21. designing a media platform;
THE LAST WORD;
doing the right thing---
notes/bibliography----
index;-----
Co-founder of St Luke's advertising agency, John Grant, examines why traditional marketing has run into trouble. He explains why marketing based on brand-image will no longer work and reveals an entirely new system that will - based on new concept developing techniques.
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