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		Marketing strategy : a decision-focused approach / by Orville C. Walker Jr. ... [et al.]. by Walker, Orville C \| Harper W. boyd, Jr \| Mullins, Hohn. Edition: 4th ed.Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2003Availability: Items available for loan: 1 Call number: 658.8 WAL-M 2003 3067. Place hold Log in to add tags Add to cart (remove)
		Strategic marketing management cases / by David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden. by Cravens, David W \| Lamb, Charles W \| Crittenden, Victoria Lynn. Series: The Irwin series in marketingEdition: 5th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Chicago : Irwin, c1996Availability: Items available for loan: 1 Call number: 658.8 CRA-S 1996 6252. Lists: Mr Naeem's Donation. Place hold Log in to add tags Add to cart (remove)
		International marketing / by Philip R. Cateora. by Cateora, Philip R. Edition: 7th ed.Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: Homewood, IL : Irwin, c1990Availability: Items available for loan: 1 Call number: 658.8 CAT-I 1990 6258. Lists: Mr Naeem's Donation. Place hold Log in to add tags Add to cart (remove)
		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A \| Bitner, Mary Jo \| Gremler, Dwayne D. Edition: 3rd.Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Irwin, 2003Availability: Items available for loan: 1 Call number: 658.8 ZEI-S 2003 11940. Place hold Log in to add tags Add to cart (remove)