Service marketing / by Valarie A Zeithaml .
Material type: TextPublication details: Yew York.: Mc Graw Hill,; 2006,1996cEdition: 4th edDescription: xii ,708p. illISBN: 0071244964 (pbk)DDC classification: 658.8Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Namal Library Management | 658.8 ZEI-S 2006 8938 (Browse shelf (Opens below)) | Available | 0008938 | ||
Books | Namal Library Management | 658.8 ZEI-S 2006 2325 (Browse shelf (Opens below)) | Available | 0002325 |
included Index
Part 1: Foundations for services Marketing----------------------
Part 2: Focus on the customer----------------------
Part 3: Understanding customer requirements---------------------
Part 4: Aligning service design and standards---------------------
Part 5: delivering and performing service---------------------
Part 6: Managing Service promises-----------------------
Part 7: Service and the bottom line--------------------
Cases-----------------
Index-------------------
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