Customer intimacy : pick your partners, shape your culture, win together /
Wiersema, Frederik
Customer intimacy : pick your partners, shape your culture, win together / by Frederik D Wiersema - Delhi: Replika Press , 2003c . - 221 pages ; 25 cm
1. Customer Intimacy --
What It Is and Why It Wins --
2. The Illusion of Satisfaction --
3. The Commitment of Intimacy --
4. What's the Real Problem? --
5. The Tailoring Route: Delivering Fitting Solutions --
6. The Coaching Route: Guide Your Customers Toward Better Results --
7. The Partnering Route: Innovate --
and Integrate --
With Your Customer --
8. Pick Your Partners --
9. Get Connected --
10. Shape Your Culture --
11. Mold Your Systems --
12. Adapt Your Economics --
13. Where Do You Start?
9781861976307 (pbk)
Customer services.
Customer relations.
685.812 / WIE-C 2003 11629
Customer intimacy : pick your partners, shape your culture, win together / by Frederik D Wiersema - Delhi: Replika Press , 2003c . - 221 pages ; 25 cm
1. Customer Intimacy --
What It Is and Why It Wins --
2. The Illusion of Satisfaction --
3. The Commitment of Intimacy --
4. What's the Real Problem? --
5. The Tailoring Route: Delivering Fitting Solutions --
6. The Coaching Route: Guide Your Customers Toward Better Results --
7. The Partnering Route: Innovate --
and Integrate --
With Your Customer --
8. Pick Your Partners --
9. Get Connected --
10. Shape Your Culture --
11. Mold Your Systems --
12. Adapt Your Economics --
13. Where Do You Start?
9781861976307 (pbk)
Customer services.
Customer relations.
685.812 / WIE-C 2003 11629