Effective E-CRM : practices and perspectives / edited by S Jaya Krishna
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TextPublication details: Hyderabad, India : Icfai University Press, ©2006Description: ix, 176 pages : illustrations ; 23 cmISBN: 9788131401729 (pbk)Subject(s): Electronic commerce | Marketing | Success in businessDDC classification: 658.84 | Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
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Namal Library Management | 658.84 KRI-E 2006 11795 (Browse shelf (Opens below)) | 1 | Available | 0011795 | ||
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Namal Library Management | 658.84 KRI-E 2006 11501 (Browse shelf (Opens below)) | 2 | Available | 0011501 |
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| 658.84 FEI-M 2000 9580 Managing the Web-based enterprise / | 658.84 KAL-E 2013 11517 Electronic Commerce: A Managers' Guide/ | 658.84 KRI-E 2006 11501 Effective E-CRM : practices and perspectives / | 658.84 KRI-E 2006 11795 Effective E-CRM : practices and perspectives / | 658.84 ZAH-I 2016 9585 Internet marketing : | 658.85 DAW-S 2009 7931 Secrets of power negotiating for salespeople : | 658.85 GOL-H 1980 7132 How to win customers |
"ICFAI books."
Section 1:
E_ CRM _A PROCESS:
1- E-CRM: An introduction:
2- marketing campaign system for customer relationships management - the Nitty Gritties:
3- CRM: sales force automation:
4- CRM- automated call centers:
5- integrated service delivery: New Model for CRM success:
6- understanding analytical CRM solutions:
Section 2:
challenges: Present and future:
7- customer focused CRM : a marketing challenge for organizations:
8- the value proposition and CRM:
9- emerging perspectives in E- marketing:
10- CRM: Future marketing:
11: capitalization on customers: an executive's guide to CRM:
Section 3:
experiences:
12- customer relationship management at Harrah's entertainment:
13- CRM Strategy at Walt Disney:
14- implementation issues in CRM a study in the indian banking sector:
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