Marketing management : text and cases / by Douglas J. Dalrymple, Leonard J. Parsons.

By: Dalrymple, Douglas JContributor(s): Parsons, Leonard JMaterial type: TextTextPublisher: New York : J. Wiley, c2000Edition: 7th edDescription: iii, 707 p. : ill. ; 26 cmISBN: 0471332380(hbk)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8
List(s) this item appears in: Donation | Mr Naeem's Donation
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Namal Library
Management
658.8 DAR-M 2000 5955 (Browse shelf) Available 0005955
Total holds: 0

Includes bibliographical references and index.

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