Customer intimacy : pick your partners, shape your culture, win together / by Frederik D Wiersema

By: Wiersema, FrederikMaterial type: TextTextPublication details: Delhi: Replika Press , 2003cDescription: 221 pages ; 25 cmISBN: 9781861976307 (pbk)Subject(s): Customer services | Customer relationsDDC classification: 685.812
Contents:
1. Customer Intimacy -- What It Is and Why It Wins -- 2. The Illusion of Satisfaction -- 3. The Commitment of Intimacy -- 4. What's the Real Problem? -- 5. The Tailoring Route: Delivering Fitting Solutions -- 6. The Coaching Route: Guide Your Customers Toward Better Results -- 7. The Partnering Route: Innovate -- and Integrate -- With Your Customer -- 8. Pick Your Partners -- 9. Get Connected -- 10. Shape Your Culture -- 11. Mold Your Systems -- 12. Adapt Your Economics -- 13. Where Do You Start?
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Holdings
Item type Current library Call number Copy number Status Date due Barcode Item holds
Books Books Namal Library
Management
685.812 WIE-C 2003 11629 (Browse shelf (Opens below)) 1 Available 0011629
Books Books Namal Library
Management
685.812 WIE-C 2003 11628 (Browse shelf (Opens below)) 2 Available 0011628
Total holds: 0

1. Customer Intimacy --
What It Is and Why It Wins --
2. The Illusion of Satisfaction --
3. The Commitment of Intimacy --
4. What's the Real Problem? --
5. The Tailoring Route: Delivering Fitting Solutions --
6. The Coaching Route: Guide Your Customers Toward Better Results --
7. The Partnering Route: Innovate --
and Integrate --
With Your Customer --
8. Pick Your Partners --
9. Get Connected --
10. Shape Your Culture --
11. Mold Your Systems --
12. Adapt Your Economics --
13. Where Do You Start?

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